Aligning a Brand

Ray White Valuations required assistance to clarify and align their brand capability statement following a transition from being an existing franchise to becoming part of the Ray White family.

Capability Statement and Sales Documentation

FJPR were engaged to review their capability statement, a comprehensive sales document outlining the key marketing capabilities of the client to prospective audiences.

FJPR populated a new consistent tone of voice in alignment with the clients missions/objectives and also generated staff profiles through the establishment of an in-house questionnaire, providing invaluable knowledge of existing and new employees. This has and continues to assist in streamline the onboarding process for the client today.